Defending Every Corner of Cyberspace
I am proud of meeting the goals of the Secureworks leadership team and Board of Directors (Michael Dell, Chairman of the Board) by launching the “Defending Every Corner of Cyberspace” brand campaign — with high production-value video, creative assets, and both digital and OOH placements including billboards, digital ads, and advertising take overs. Previous brand campaigns came up short at the hands of agencies which had limited understandings of the cybersecurity market, competitive landscape, and Secureworks’ solutions and differentiators. We succeeded in creating a memorable campaign to communicate the Secureworks transformation from services to SaaS.
