IBM Safer Planet
Between 2014 and 2017, I lead a creative team at IBM that focused on innovative content and organic social marketing for various industries that used IBM Analytics solutions. My designers and I teamed with content writers and product marketers to produce a steady stream of original and serialized content such as infographics, explainer videos, podcasts, ‘infoactives’, and more — for education, healthcare, financial services, energy and utilities, and travel and transportation. I worked specifically on Safer Planet content, focusing on how data analytics assists organizations in making real-time, mission-critical decisions in public safety, cybersecurity, and counter fraud. The example explainer video linked below is a “no budget” piece of content that I produced (wrote, designed, and animated) for IBM.
