Award-winning Kofax Rebranding

I joined Kofax (then owned by private equity investment firm Thoma Bravo) in February 2019, where I had the privilege of leading a transformative rebranding effort that earned the Gold Stevie Award for Re-Branding/Brand Renovation of the Year at the 18th Annual American Business Awards in 2020. We were also very proud to be awarded a Silver Stevie in the Brand Experience of the Year, Business-to-Business category. The results exceeded our expectations, helping the company go from near zero to almost a 20 percent global share of voice in the intelligent automation space.

This initiative was born from a need to modernize our brand to connect with our target market in a more authentic and engaging way. My team and I worked extensively to bring the new brand to market with a new website, new demand generation campaigns, event experiences, thought-leadership content, digital ads, social campaigns, videos, and more — ensuring that our brand was communicated consistently and purposefully across all touchpoints.

Note: Kofax was acquired by Clearlake Capital and TA Associates in July 2022.