What’s Your Tomorrow?

My team and I developed the Kofax brand campaign “What’s Your Tomorrow?” in a brainstorm about how to redesign our case study template. We wanted to relate our tagline, “Work Like Tomorrow,” to the amazing stories from our customers, giving them an open-ended question to frame their experiences and results. The case studies turned into a successful social campaign, new web section, video testimonials, and then grew into an innovative customer retention program, the Kofax Customer Excellence Awards.