Secureworks Rebranding
(2021 – present)
I joined Secureworks in August 2021 as Director of Brand and Creative Services, with the immediate goal of revitalizing the brand. Secureworks’ brand strategy at that time was left in the hands of agencies, causing a confusing visual sprawl across channels as each added their own interpretations and styles. I am extremely proud of evolving and redefining the Secureworks brand to become more visible and relevant in a very competitive cybersecurity market. The Secureworks brand now reflects and supports our mission and values — communicating strength, steadfastness, advanced threat intelligence, and human expertise.
